Fred Here
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“Fred Here”

Celebrating 80 years | Fred Turner (1933–2013) was an industry pioneer. Joining McDonalds Corporation in 1956, he rose from employee, to creator of ‘Hamburger University’, to company chairman and CEO following the death of McDonalds’ founder Ray Kroc in 1984. In retirement, Fred was named honorary chairman of the board. To celebrate his 80th birthday and recognize his legacy, McDonalds Corporation commissioned this commemorative book and presented it to him at a special board meeting.

The design group at McDonalds gleaned photos from the archives and collected stories and perspectives from hundreds of “Fred fans” to produce the 300 page book. It was digitally printed by Dupli-Graphic on Mohawk Superfine paper. The book is covered in black sheepskin, with red headbands and red Tiziano endpapers. The title, “Fred Here”, Turner’s familiar telephone salutation, is blind embossed on the cover.

The book is housed in a drop-spine box covered in black Canapetta cloth. The title is blind embossed on yellow goatskin, accented by a red paper border and recessed in a window on the cover.

project photographs by Mike Kelly